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Bewuste visweek

Sustainable fish: a conscious choice 1 minute

  Sep 15, 2020

Sustainability is an essential factor for Pittman all year round. This is exactly why we wholeheartedly support Think Fish Week. Think Fish Week, which is now in its sixth year, is a joint initiative by the Marine Stewardship Council (MSC) and the Aquaculture Stewardship Council (ASC). The objective is to raise awareness for responsibly farmed and sustainably caught fish, crustaceans and shellfish.

Due to COVID-19, this year’s campaign will be slightly different. The objective remains the same: to inform consumers of the importance of buying fish from a demonstrably sustainable fishery (MSC) or a responsible farm (ASC). By choosing MSC or ASC certified products, consumers can contribute to the preservation of marine life and to the protection of our oceans, rivers and vulnerable coastal areas. And at the same time, we also support the fishermen and fish farmers who carry out their work in a responsible and sustainable manner.


Oceans and rivers worldwide are under pressure due to overfishing, by-catch, pollution, harmful fishing methods and global warming. Overfishing is the most serious threat. This is because it not only endangers the food supply and surrounding ecosystems but millions of jobs are also at stake. The cause? A demand that exceeds supply.

This is why more and more fish are being farmed, and unfortunately this is not always done in a sustainable manner. However, this is possible.

If we stand firm together

Do you like to eat fish? So do we. It is therefore all the more important that we make sure that there will be enough fish in the future. If we want sufficient fish for future generations, we need to choose sustainable fishing and responsible fish farming methods. This means that we should only be buying fish with a green ASC label or a blue MSC label. These certifications are stringent and subject to inspections by various independent bodies.

Pittman joins in!

At Pittman we are also aware of the importance of an ecological balance. If we want to conserve and sustainably manage our seas and oceans, we must catch our fish in a respectful and responsible manner. Pittman therefore makes a conscious choice for sustainable fishing and responsible aquaculture and strives as much as possible to import certified fish or a valid alternative. It goes without saying that during Think Fish Week from 21 to 27 September 2020, we will also raise awareness among our customers.

Pittman is both MSC and ASC certified and works in cooperation with the independent Institute for Agriculture and Fisheries Research (ILVO). Through our cooperation with this government agency, which uses scientific based research, we can also offer socially responsible fish without labels or certificates.

For fishery we take into account the following three main parameters:

  • biological characteristics
  • ecological effects
  • sustainable management

We always know exactly where our fish comes from because traceability is very important for guaranteeing quality and quantity.

Fillet of salmon with vegetable.

Make a conscious choice. Choose for the future.