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Bewuste visweek 2023

Plunge into the six As during Think Fish Week 2 minutes

  Sep 25, 2023

We cannot overemphasise how important sustainability is to our sector. That is why we are once again fully endorsing Think Fish Week, which takes place from 25 September to 1 October. This year, we are being immersed in the Six As – each of which represents an argument for choosing certified fish. In this blog, we outline exactly what these As stand for, within the industry and beyond, but especially at Pittman Seafoods.

Think Fish Week is an initiative by two leading brands: the Aquaculture Stewardship Council (ASC) and Marine Stewardship Council (MSC). During this week, the focus will be on the importance of sustainably caught fish and the relevant certifications. Think Fish Week is being observed for the ninth time in a row in Belgium, and for the eleventh time in the Netherlands. The initiators want to use the six As to playfully highlight how versatile sustainably sourced fish is. Specifically, the six As stand for Accountable, Alimentary, Adaptable, Appetising, Alternative and Affordable. And at Pittman Seafoods we have our own ‘A’ for Ardent, because we are passionate about fish and sustainability all 52 weeks of the year.


When you choose a labelled product, you can be 100% sure that you have a sustainably caught or farmed fish on your plate. This is why, at Pittman Seafoods, we strive to import as much certified fish as possible. Today, over 90% of our range consists of sustainably labelled fish, crustaceans and shellfish. And our ambition is to grow that percentage even more. For example, we are currently looking into offering MSC-labelled Korean snow crab.


Fish is naturally healthy and for that reason fits perfectly into a varied diet. For instance, oily fish like salmon and eel are full of essential omega-3 fatty acids that are good for your cardiovascular system. If you are watching your weight, be sure to put low-fat fish on the menu too, for example, cod and dab. Although they contain fewer fatty acids, they also contain easily absorbed proteins and a rich variety of vitamins and minerals.


When you start with fish, you can really take your meal in any direction. After all, each type of fish has its own characteristic flavour. Plus, there are many ways to prepare fish: poached, smoked, fried, raw or in a warming stew – it is always scrumptious. So, be sure to browse through our range to discover our varied selection.


Fish is not only healthy, but also very tasty. The wide variety of fish and seafood available means that everyone can find something to suit their palate. Fortunately, there is also a vast selection of certified fish. So, there is a very realistic chance of finding your favourite fish and/or seafood with a sustainability label. Prepare and season according to your preference and enjoy! Looking for inspiration? Then be sure to check out our delicious recipe for barbecued lobster.


Fish is an excellent substitute for meat and meat substitutes. Would you prefer less meat on your plate, but still want delicious meal options? Then you have come to the right place for treats from the sea. Any way you look at it, fish is an appetising option in a varied menu.


Fish has a reputation for being expensive. But by no means does that have to be the case. There are numerous affordable fish species, such as Alaskan pollock. Plus, you can easily freeze many types of fish or buy them frozen. Very often, fish is frozen when it’s in season, which can mean more competitive prices. Moreover, you can always opt for serving-sized portions from the freezer. It is one way to eat in a price-conscious way, while also helping to reduce food waste – which also counts as sustainable consumption.

Crowning our sustainable work

By the way, did you know that Pittman Seafoods won awards at the MSC Sustainable Fish Awards in October last year? The fact that we topped the Best Belgian suppliers category in our sector back then still makes us extremely proud and it validated our never-ending efforts in the area of sustainability.

That’s why we invite you to look back with us on the exciting award ceremony:

MSC Sustainable Fish Awards Belgium | Marine Stewardship Council