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Think fish week pittman

A conscious choice for sustainable fish 1 minute

  Sep 17, 2019

The annual Think Fish Week will take place from 23 September to 29 September and Pittman is once again happy to support this initiative. After all, sustainability is an important principle for our company.

The Think Fish Week is organised by WWF Belgium, the Marine Stewardship Council (MSC) and the Aquaculture Stewardship Council (ASC). The last two organisations are best known for their quality labels that help customers to make a sustainable choice when shopping. WWF’s Fish Guide is also helpful for consumers who aren’t sure which fish to buy.


The Think Fish Week draws attention to seafood products (fish, crustaceans and shellfish) that have been harvested in a sustainable manner, with respect for life in the oceans. After all, worldwide, these oceans are under pressure, partly due to overfishing, by-catch, pollution, harmful fishing techniques and climate change. Overfishing in particular is damaging in various ways; it not only threatens the food supply, but ecosystems and millions of jobs are also at stake.

Because fisheries cannot meet the global demand, more and more fish are grown on fish farms. But fish farming also requires adequate attention to sustainability. It is essential, not just for us but also for future generations, that as many fishery resources as possible are managed in a sustainable manner.


The MSC label and logo allow customers to easily recognize wild-caught fish, crustaceans and shellfish that have been caught in a sustainable manner and with a focus on preventing overfishing. The certification is stringent and monitored by various independent organisations. The ASC quality label is a guarantee for the consumer that farmed fish, crustaceans and shellfish are produced responsibly with the least possible impact on nature and the environment.

Quotas constitute an important element of sustainable fishing, but it does not stop there. We therefore believe that it is important that the consumer can make a conscious choice about which fish they want to put on the menu. Certified fish may be helpful for the consumer to know which fish is definitely sustainable.

Pittman Seafoods has therefore made great efforts for many years to offer a variety of certified fish. Pittman Seafoods is currently both MSC and ASC certified. We offer MSC certified wild salmon, Alaska pollock, dab, hake, cod, lobster and scallops and ASC certified farmed salmon, mussels and pangasius. However, Pittman Seafoods considers it important that non-certified products in their product range are also sustainable and farmed responsibly.

It goes therefore without saying that Pittman Seafoods fully supports the Think Fish Week.