{"id":146,"date":"2014-08-26T08:13:11","date_gmt":"2014-08-26T07:13:11","guid":{"rendered":"http:\/\/caster.be\/pitmann\/?p=146"},"modified":"2014-09-02T17:38:11","modified_gmt":"2014-09-02T16:38:11","slug":"pittman-seafoods-part-a-la-conquete-de-la-france","status":"publish","type":"post","link":"https:\/\/academy.pittmanseafoods.com\/fr\/2014\/08\/pittman-seafoods-part-a-la-conquete-de-la-france\/","title":{"rendered":"Pittman seafoods part \u00e0 la conqu\u00eate de la france"},"content":{"rendered":"

Depuis toujours, Pittman Seafoods cherche \u00e0 conqu\u00e9rir de nouveaux march\u00e9s et \u00e0 s’implanter en dehors des fronti\u00e8res belges. \u00c0 cet \u00e9gard, la France offre des d\u00e9bouch\u00e9s prometteurs, ce qui justifie que nous y poss\u00e9dions nos propres \u00e9quipes de ventes. La client\u00e8le fran\u00e7aise appr\u00e9cie particuli\u00e8rement le fleuron de notre assortiment, \u00e0 savoir le homard UHP.<\/strong>
\n<\/p>\n

\u00ab Le march\u00e9 fran\u00e7ais n’a plus de secret pour nous. M\u00eame si le march\u00e9 du poisson surgel\u00e9 est extr\u00eamement concurrentiel, nous avons les moyens de nous imposer \u00bb, explique J\u00e9r\u00f4me Mathieu, responsable d\u00e9veloppement du march\u00e9 fran\u00e7ais. \u00ab Nous sommes excessivement flexibles en termes de production. Gr\u00e2ce \u00e0 notre unit\u00e9 de sciage enti\u00e8rement automatis\u00e9e, situ\u00e9e \u00e0 Zeebruges, nous sommes capables de r\u00e9pondre, dans un laps de temps tr\u00e8s court, \u00e0 la demande de cubes et tranches d\u00e9bit\u00e9s sur mesure. Un service particuli\u00e8rement appr\u00e9ci\u00e9 par tous les professionnels de la restauration et de l’alimentation \u00bb.<\/p>\n

EST-IL FACILE POUR UNE ENTREPRISE BELGE DE S’IMPOSER SUR LE MARCH\u00c9 FRAN\u00c7AIS?<\/strong><\/p>\n

J\u00e9r\u00f4me Mathieu<\/em>:<\/em> \u00ab Notre atout majeur est de poss\u00e9der notre propre entit\u00e9 commerciale sur le territoire fran\u00e7ais. Personnellement, je suis responsable des ventes pour la restauration et l’industrie alimentaire. Isabel Lein s’occupe du commerce de d\u00e9tail, tandis que Jessie Vanlanduyt g\u00e8re l’administratif. Nous parlons tous la m\u00eame langue et travaillons sans interm\u00e9diaires. Nos clients fran\u00e7ais y sont tr\u00e8s sensibles. \u00bb<\/p>\n

Isabel Lein<\/em>:<\/em> \u00ab Nous sommes d’ailleurs pratiquement aussi rapides que nos concurrents fran\u00e7ais en termes de livraisons. La fronti\u00e8re fran\u00e7aise se trouve \u00e0 moins d’une heure de Zeebruges. Les d\u00e9lais de livraison sont fix\u00e9s par contrat. La plupart des commandes sont livr\u00e9es sous deux jours. \u00bb<\/p>\n

QUELLES DIFF\u00c9RENCES ENTRE LES MARCH\u00c9S FRAN\u00c7AIS ET BELGE?<\/strong><\/p>\n

Isabel Lein<\/em>:<\/em> \u00ab Les diff\u00e9rences sont \u00e0 peine perceptibles. En France comme en Belgique, il y a une forte demande pour le cabillaud et le saumon, suivis de pr\u00e8s par le merlu et le colin d’Alaska. \u00bb<\/p>\n

J\u00e9r\u00f4me Mathieu<\/em>:<\/em> \u00ab La client\u00e8le fran\u00e7aise pr\u00e9f\u00e8re les poissons sans ar\u00eates, faciles \u00e0 pr\u00e9parer et pl\u00e9biscit\u00e9s par les enfants. \u00bb<\/p>\n

Isabel Lein<\/em>:<\/em> \u00ab Notre homard UHP est \u00e9galement tr\u00e8s demand\u00e9. Les Fran\u00e7ais sont friands de crustac\u00e9s. Ils appr\u00e9cient particuli\u00e8rement le c\u00f4t\u00e9 innovant et qualitatif de notre homard UHP cru. Quant au homard surgel\u00e9 cuit, il ne s\u00e9duit gu\u00e8re le segment haut de gamme. Le lancement du homard UHP par Picard Surgel\u00e9s a connu un \u00e9norme succ\u00e8s, au point que tous les d\u00e9taillants le r\u00e9clament. Enfin, le consommateur fran\u00e7ais ne consid\u00e8re pas les surgel\u00e9s comme des produits de moindre qualit\u00e9. \u00bb<\/p>\n

EN FRANCE, QUELS SONT POUR VOUS LES PRINCIPAUX ENJEUX?<\/strong><\/p>\n

J\u00e9r\u00f4me Mathieu<\/em>:<\/em> \u00ab La situation \u00e9conomique est loin d’\u00eatre stabilis\u00e9e. Tout le monde exige le prix le plus bas, ce qui rend la concurrence excessivement dure. Heureusement, la France est un march\u00e9 porteur, ce qui nous permet de grignoter des parts de march\u00e9. Quel que soit son secteur d’activit\u00e9, toute entreprise qui cherche \u00e0 s’implanter \u00e9prouve des difficult\u00e9s \u00e0 se faire un nom et une client\u00e8le. Les Fran\u00e7ais sont quelque peu protectionnistes et n’accordent pas facilement leur confiance. \u00bb<\/p>\n

QU’EN EST-IL DE LA DURABILIT\u00c9? S’AGIT-IL D’UNE PR\u00c9OCCUPATION FRAN\u00c7AISE?<\/strong><\/p>\n

J\u00e9r\u00f4me Mathieu<\/em>:<\/em> \u00ab Moins qu’en Belgique! On constate n\u00e9anmoins un int\u00e9r\u00eat croissant pour la question. En fin d’ann\u00e9e derni\u00e8re, un documentaire consacr\u00e9 au saumon et diffus\u00e9 sur une cha\u00eene de t\u00e9l\u00e9vision fran\u00e7aise a suscit\u00e9 \u00e9norm\u00e9ment de r\u00e9actions. Depuis, les consommateurs se montrent de plus en plus exigeants en termes de qualit\u00e9. \u00bb<\/p>\n

Isabel Lein<\/em>:<\/em> \u00ab On note le m\u00eame ph\u00e9nom\u00e8ne dans le commerce de d\u00e9tail. Dans la grande distribution, Syst\u00e8me U a \u00e9t\u00e9 l’un des premiers d\u00e9taillants fran\u00e7ais \u00e0 se soucier de la durabilit\u00e9. Ils souhaitaient se diff\u00e9rencier \u00e0 tout prix, ce que les consommateurs n’ont pas manqu\u00e9 d’appr\u00e9cier. Aujourd’hui, d’autre d\u00e9taillants leur ont embo\u00eet\u00e9 le pas et commandent davantage d’esp\u00e8ces de poissons durables. \u00bb<\/p>\n

QUELLES SONT VOS AMBITIONS PAR RAPPORT AU MARCH\u00c9 FRAN\u00c7AIS?<\/strong><\/p>\n

J\u00e9r\u00f4me Mathieu<\/em>:<\/em> \u00ab Nous souhaitons devenir un acteur incontournable, aussi bien dans le domaine de la restauration que dans l’industrie et le commerce de d\u00e9tail. Nous avons tous les atouts en main pour y parvenir: une ligne de sciage totalement automatis\u00e9e \u00e0 Zeebruges, des contacts \u00e9troits avec des partenaires situ\u00e9s aux quatre coins du monde et la chance de poss\u00e9der notre propre label. Afin d’augmenter et am\u00e9liorer notre visibilit\u00e9, nous participons \u00e0 de nombreuses foires et faisons beaucoup de prospection. Si les choses se d\u00e9roulent comme pr\u00e9vu, nous devrions \u00eatre en mesure d’ouvrir une antenne fran\u00e7aise d’ici deux \u00e0 trois ans. \u00bb<\/p>\n

Les 31 mars et 1er avril 2015, Pittman Seafoods participera \u00e0 MDD Expo, le salon destin\u00e9 aux marques distributeurs qui se tient chaque ann\u00e9e \u00e0 Paris, au Parc des expositions de la Porte de Versailles.<\/p>\n","protected":false},"excerpt":{"rendered":"

Depuis toujours, Pittman Seafoods cherche \u00e0 conqu\u00e9rir de nouveaux march\u00e9s et \u00e0 s’implanter en dehors des fronti\u00e8res belges. \u00c0 cet \u00e9gard, la France offre des d\u00e9bouch\u00e9s prometteurs, ce qui justifie que nous y poss\u00e9dions nos propres \u00e9quipes de ventes. La client\u00e8le fran\u00e7aise appr\u00e9cie particuli\u00e8rement le fleuron de notre assortiment, \u00e0 savoir le homard UHP.<\/p>\n","protected":false},"author":2,"featured_media":54,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[57,58],"class_list":["post-146","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-categorie-fr","tag-la-france","tag-poissons-sans-aretes"],"yoast_head":"\nPittman seafoods part \u00e0 la conqu\u00eate de la france - Pittman Seafoods<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/academy.pittmanseafoods.com\/fr\/2014\/08\/pittman-seafoods-part-a-la-conquete-de-la-france\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pittman seafoods part \u00e0 la conqu\u00eate de la france - Pittman Seafoods\" \/>\n<meta property=\"og:description\" content=\"Depuis toujours, Pittman Seafoods cherche \u00e0 conqu\u00e9rir de nouveaux march\u00e9s et \u00e0 s’implanter en dehors des fronti\u00e8res belges. \u00c0 cet \u00e9gard, la France offre des d\u00e9bouch\u00e9s prometteurs, ce qui justifie que nous y poss\u00e9dions nos propres \u00e9quipes de ventes. 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