{"id":4212,"date":"2023-03-23T13:57:13","date_gmt":"2023-03-23T12:57:13","guid":{"rendered":"https:\/\/academy.pittmanseafoods.com\/?p=4212"},"modified":"2023-03-30T09:55:29","modified_gmt":"2023-03-30T07:55:29","slug":"when-the-going-gets-tough-pittman-gets-going","status":"publish","type":"post","link":"https:\/\/academy.pittmanseafoods.com\/en\/2023\/03\/when-the-going-gets-tough-pittman-gets-going\/","title":{"rendered":"\u201cWhen the going gets tough, Pittman gets going!\u201d"},"content":{"rendered":"

Peter Lammertyn, Senior Key Account Manager at Pittman Seafoods, is relishing the start of the seafood exhibition season. Having just returned from Gulfood in Dubai, he is now looking forward to Seafood Expo Global (SEG) and the annual gathering of the Private Label Manufacturers\u2019 Association (PLMA).<\/strong>
\n<\/p>\n

Spring marks the start of the Northern Hemisphere\u2019s seafood trade show season, and Peter Lammertyn has recently returned from Gulfood \u2013 the largest food exhibition in the Middle East.<\/p>\n

\n
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Gulfood 2023<\/p>\n<\/div>\n<\/div>\n

While Pittman Seafoods has traditionally focused on the northern European market, the seafood veteran explains that Dubai has the potential to offer an appealing alternative, especially for Pittman\u2019s high-end products, such as snow crab, king crab and lobster \u2013 which are popular in the emirate\u2019s hospitality sector.<\/p>\n

\u201cWith about 80 percent of the population of the UAE being expats, with large disposable incomes, we are convinced there are a lot of opportunities for about a third of our products”, he reflects.<\/p>\n

\u201cWe can serve as a distributor of these products, which means the local people don\u2019t have to buy full container loads. We can solve that problem for them”, he adds.<\/p>\n

Although the company was represented in Dubai purely as a visitor, not an exhibitor, Lammertyn says that the show generated a number of promising leads \u2013 both in Dubai and Saudi Arabia \u2013 and he sees the latter as having particularly significant medium-term potential, as it adopts increasingly Western eating habits.<\/p>\n

Europe\u2019s key seafood shows<\/h2>\n

In the meantime he is preparing for Seafood Expo Global, which takes place in Barcelona on 25-27 April. Pittman will have a stand \u2013 number 2D-303.<\/p>\n

\u201cIt\u2019s primarily a social event, for networking. It\u2019s where we can meet both our customers and our suppliers,\u201d he notes.<\/p>\n

Meeting key people face-to-face is, Lammertyn believes, vital for helping the company cement the long-term relationships \u2013 with both suppliers and customers \u2013 that Pittman prides itself on.<\/p>\n

\u201cPittman has always thought long-term and we are extremely loyal to all our stakeholders \u2013 suppliers, customers and our staff. For example, despite hyperinflation\u00a0 in 2022 we did not increase prices for our customers or cancel existing contracts, just as our suppliers respected their contracts with us”, he emphasises.<\/p>\n

Following Barcelona, the next gig on Pittman\u2019s agenda is PLMA, which comes to Amsterdam on 23-24 May. Lammertyn will be manning stand number 5D-80.<\/p>\n

\n
\"\"<\/a><\/p>\n

PLMA 2022<\/p>\n<\/div>\n<\/div>\n

Given the event\u2019s firm focus on private retail, it\u2019s an occasion where Lammertyn is looking to thrive. As he explains, he\u2019s been building up retail clients for three decades \u2013 first in seafood, followed by a number of years in frozen vegetables and French fries, before returning to seafood, and to Pittman (a company he previously worked for in the late 1990s), in 2022.<\/p>\n

\u201cI was hired by Yoke Vandepitte, CEO of the company. I used to work for her father, Dirk. He\u2019s now retired, but it\u2019s still a family business,\u201d Lammertyn explains.<\/p>\n

\u201cOne of the reasons Yoke took me on board was my experience in retail and we want to expand our business in retail. So events like SEG and PLMA are a chance to sell seafood to my old retail customers”, he observes.<\/p>\n

Emerging trends in seafood<\/h2>\n

Gulfood, SEG and PLMA will also help to confirm whether the seafood trends that emerged in 2022 \u2013 a period characterised by hyperinflation in Pittman\u2019s main markets \u2013 are likely to continue.<\/p>\n

According to Lammertyn, these trends include ‘shrinkflation’ \u2013 producers\u2019 and retailers\u2019 decisions to reduce the size of their portions, rather than increase their prices, so that consumers are not priced out. Another is Pittman\u2019s decision to start selling salmon portions with their skin on, thereby reducing processing costs without having to give in on quality. \u201cIt could be a good development, as it helps to improve the flavour,\u201d he explains.<\/p>\n

Perhaps the most seismic consumer trend is the shift away from branded products to private label ones. The latter tend to be less expensive and \u2013 as Lammertyn observes \u2013 Millennial and Gen Z consumers are less brand-focused, and are content with private label products, as long as they are good quality.<\/p>\n

As a result, Lammertyn predicts that “the winners of inflation will be the discounters\u00a0 and the private labels, while the losers will be the brands’.<\/p>\n

However, he adds that it\u2019s vital for private label producers to ensure that the quality of their seafood products is maintained.<\/p>\n

\u201cOver 10 percent of our team is involved in quality and all our products are checked at least three times. When the going gets tough, Pittman gets going and this leads to very high service levels and long-lasting relationships, also with retailers. Trust is vital”, he concludes.<\/p>\n","protected":false},"excerpt":{"rendered":"

Peter Lammertyn, Senior Key Account Manager at Pittman Seafoods, is relishing the start of the seafood exhibition season. Having just returned from Gulfood in Dubai, he is now looking forward to Seafood Expo Global (SEG) and the annual gathering of the Private Label Manufacturers\u2019 Association (PLMA).<\/p>\n","protected":false},"author":7,"featured_media":4213,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-4212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-categorie-en"],"yoast_head":"\nPreparing for the world's key seafood trade shows<\/title>\n<meta name=\"description\" content=\"As the seafood trade show season kicks off, Peter Lammertyn, sales manager at Pittman Seafoods, discusses key seafood trends\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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