{"id":2420,"date":"2020-12-22T12:02:39","date_gmt":"2020-12-22T11:02:39","guid":{"rendered":"https:\/\/academy.pittmanseafoods.com\/?p=2420"},"modified":"2020-12-22T12:02:39","modified_gmt":"2020-12-22T11:02:39","slug":"how-aquaculture-is-progressively-meeting-market-expectations","status":"publish","type":"post","link":"https:\/\/academy.pittmanseafoods.com\/en\/2020\/12\/how-aquaculture-is-progressively-meeting-market-expectations\/","title":{"rendered":"How aquaculture is progressively meeting market expectations"},"content":{"rendered":"<p><strong>Aquacuture is rightly considered one of our leading food supply sectors. It is a far more efficient protein producer than any land animal farming industry, and with global seafood consumption on a 40-year strong growth trend, fish and shellfish farmers have been ramping-up their harvests to ease the demands placed on wild-capture fisheries, most of which are now operating at their maximum sustainable yield.<\/strong><!--more--><\/p>\n<p>According to the Food and Agriculture Organization of the United Nations (FAO), today, some 156 million tonnes of seafood are consumed by the global population, with aquaculture accounting for 52% of that total. The FAO further estimates the overall farmgate sale value of the current supply is in excess of US$ 260 billion. And, with much more demand expected from a rapidly expanding population, it\u2019s forecast that by 2030, aqua will be contributing 62% of the seafood that we eat, requiring an additional 44 million tonnes of products.<\/p>\n<h2><strong>Mainstreaming new tech<\/strong><\/h2>\n<p>To live up to its status as an essential contributor to world food security whilst endeavouring not to place unsustainable burdens on the planet, the sector has been actively scaling-up production levels by increasingly introducing new technologies. These innovations are being applied throughout the value chain \u2013 incorporating everything from novel feed ingredients to sophisticated traceability platforms.<\/p>\n<p>It hasn\u2019t escaped the attention of investors that aquaculture offers a viable means to meet our future food requirements, and will surely also contribute to a growing share of international trade in fish commodities for human consumption. This high interest has in turn, for instance, led to scores of new, multi-million-dollar land-based and offshore farms joining an already diverse aquaculture landscape and adding to the volumes of seafood available to consumers. And there\u2019s many more in the pipeline.<\/p>\n<p><a href=\"https:\/\/academy.pittmanseafoods.com\/wp-content\/uploads\/2020\/12\/Aquaculture.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2412\" src=\"https:\/\/academy.pittmanseafoods.com\/wp-content\/uploads\/2020\/12\/Aquaculture.jpg\" alt=\"Aquaculture\" width=\"1000\" height=\"749\" srcset=\"https:\/\/academy.pittmanseafoods.com\/wp-content\/uploads\/2020\/12\/Aquaculture.jpg 1000w, https:\/\/academy.pittmanseafoods.com\/wp-content\/uploads\/2020\/12\/Aquaculture-300x225.jpg 300w, https:\/\/academy.pittmanseafoods.com\/wp-content\/uploads\/2020\/12\/Aquaculture-768x575.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<h2><strong>Consumer trust<\/strong><\/h2>\n<p>Similarly, with the general public\u2019s increasing engagement on sustainability issues, especially with regards to the food that we eat, aquaculture is fast-becoming a shining light among new generations of consumers. Regardless of whether their fish comes via a fishing boat or from a farm, they want to know exactly what it is that they\u2019re eating; particularly that it\u2019s most definitely what it claims to be, that it\u2019s safe to consume, and that no social or environmental risks have been taken in getting it to their table.<\/p>\n<p>Not only are consumers asking a lot more questions, but with more and more people wanting to reduce their red meat intake, eating more fish \u2013 with all of the inherent health benefits associated with its consumption \u2013 is increasingly regarded as a key pathway to achieving this aim.<\/p>\n<p><a href=\"https:\/\/academy.pittmanseafoods.com\/wp-content\/uploads\/2020\/12\/Consumer-need-change.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2416\" src=\"https:\/\/academy.pittmanseafoods.com\/wp-content\/uploads\/2020\/12\/Consumer-need-change.jpg\" alt=\"Consumer need change\" width=\"1000\" height=\"667\" srcset=\"https:\/\/academy.pittmanseafoods.com\/wp-content\/uploads\/2020\/12\/Consumer-need-change.jpg 1000w, https:\/\/academy.pittmanseafoods.com\/wp-content\/uploads\/2020\/12\/Consumer-need-change-300x200.jpg 300w, https:\/\/academy.pittmanseafoods.com\/wp-content\/uploads\/2020\/12\/Consumer-need-change-768x512.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<h2><strong>On-trend credentials<\/strong><\/h2>\n<p>With younger generations having less of a preference for wild seafoods than older consumer groups, aquaculture\u2019s ability to produce fish and seafood with minimal environmental impact offers the opportunity to open up new segments of consumers. It also presents a way to produce foods that consumers actually want to eat. And, particularly with land-based farming systems, there\u2019s scope to add decent volumes of locally-produced fish to many markets.<\/p>\n<p>Essentially, by maintaining consumer relevance, progressively introducing new technologies and innovations as they become available, whilst also demonstrating sustainability, it\u2019s abundantly clear that aquaculture will be an even more important contributor to our diets and to the broader seafood economy in the years and decades ahead.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Aquacuture is rightly considered one of our leading food supply sectors. It is a far more efficient protein producer than any land animal farming industry, and with global seafood consumption on a 40-year strong growth trend, fish and shellfish farmers have been ramping-up their harvests to ease the demands placed on wild-capture fisheries, most of [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":6,"featured_media":2408,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-2420","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-categorie-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How aquaculture is progressively meeting market expectations - Pittman Seafoods<\/title>\n<meta name=\"description\" content=\"Aquacuture is rightly considered one of our leading food supply sectors. It is a far more efficient protein producer than any land animal farming industry, and with global seafood consumption on a 40-year strong growth trend, fish and shellfish farmers have been ramping-up their harvests to ease the demands placed on wild-capture fisheries, most of which are now operating at their maximum sustainable yield.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/academy.pittmanseafoods.com\/en\/2020\/12\/how-aquaculture-is-progressively-meeting-market-expectations\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How aquaculture is progressively meeting market expectations - Pittman Seafoods\" \/>\n<meta property=\"og:description\" content=\"Aquacuture is rightly considered one of our leading food supply sectors. It is a far more efficient protein producer than any land animal farming industry, and with global seafood consumption on a 40-year strong growth trend, fish and shellfish farmers have been ramping-up their harvests to ease the demands placed on wild-capture fisheries, most of which are now operating at their maximum sustainable yield.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/academy.pittmanseafoods.com\/en\/2020\/12\/how-aquaculture-is-progressively-meeting-market-expectations\/\" \/>\n<meta property=\"og:site_name\" content=\"Pittman Seafoods\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-22T11:02:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/academy.pittmanseafoods.com\/wp-content\/uploads\/2020\/12\/Aquacultuur.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"334\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Saskia Mediaforta\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Saskia Mediaforta\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/academy.pittmanseafoods.com\/en\/2020\/12\/how-aquaculture-is-progressively-meeting-market-expectations\/\",\"url\":\"https:\/\/academy.pittmanseafoods.com\/en\/2020\/12\/how-aquaculture-is-progressively-meeting-market-expectations\/\",\"name\":\"How aquaculture is progressively meeting market expectations - Pittman Seafoods\",\"isPartOf\":{\"@id\":\"https:\/\/academy.pittmanseafoods.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/academy.pittmanseafoods.com\/en\/2020\/12\/how-aquaculture-is-progressively-meeting-market-expectations\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/academy.pittmanseafoods.com\/en\/2020\/12\/how-aquaculture-is-progressively-meeting-market-expectations\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/academy.pittmanseafoods.com\/wp-content\/uploads\/2020\/12\/Aquacultuur.jpg\",\"datePublished\":\"2020-12-22T11:02:39+00:00\",\"dateModified\":\"2020-12-22T11:02:39+00:00\",\"author\":{\"@id\":\"https:\/\/academy.pittmanseafoods.com\/#\/schema\/person\/d81dc226301b4711a235377f681db388\"},\"description\":\"Aquacuture is rightly considered one of our leading food supply sectors. 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